APPROACH

We are in the business of changing the behaviors of sales teams and improving their engagement outcomes with customer executives. We do this by taking a practical approach, connecting our learning content to real customers and actual revenue generation.

We know sales teams are most engaged in learning that is tied directly to selling capabilities that generate revenue in the field. We help sales teams build revenue-accelerating skills and knowledge that can be immediately applied to actual customer opportunities. Our customizable blended learning curriculum is role-relevant for all members of the sales team, including business development, pre-sales, account management, marketing, and sales leadership.

Our CXO Facilitators utilize their breadth of experience as C-level executives to provide a practical learning experience that can't be replicated by sales trainers who were never customer executives. Our CXO Facilitators help sales teams practice applying the FASTcred™ Selling framework to actual customer accounts so they are prepared to accelerate credibility (and revenue) with customer executives in the field.

The FASTcred™ Selling Framework

Our FASTcred™ Selling framework guides sales teams through the customer engagement cycle from pre-call preparation to the development of tailored messaging to the delivery of credible interactions with customer executives.

Participants leverage this credibility framework as they progress through a variety of learning modalities:

  • eLearning to build customer business acumen on real customer accounts
  • Workshops to practice engaging actual C-level executives in a safe learning environment
  • Coaching to refine application of skills in the field with real customer executives


This customizable learning journey builds the essential selling capabilities required to accelerate credibility with customer executives:

We customize for different Target Audiences

Our role-relevant learning curriculum targets customer-facing sales and marketing professionals:

  • Sales Executives
  • Customer Account Managers
  • Sales Engineers | Pre-sales
  • Solution Specialists
  • Marketing Territory and Channel Managers
  • Inside Sales and Market Development Specialists
  • Sales Leadership

We map our learning curriculum to your Sales Process/Methodology

Our CXO Facilitators have experience working with clients who have deployed most of the major sales processes and methodologies:

  • TAS Sales Methodology and Dealmaker
  • Miller Heiman
  • The Challenger Sales Model
  • ValueSelling Framework
  • Sandler Sales Process

We use a variety of Delivery Modalities

We use multiple methods for deploying our learning curriculum:

  • Self-paced eLearning can be hosted on our learning management system or the clients
  • Workshops facilitated by our CXO Facilitators can be delivered onsite or online
  • Onsite workshops can be delivered in connection with:
    • Stand-alone training events
    • Annual sales meeting events
    • Account or role-based team meetings
    • Account planning sessions

We offer Sales Leader Coaching to support implementation

We support the efforts of sales leaders to coach participants in the field following our programs:

  • We host an alignment call with sales leaders of participants before every engagement
  • We offer online or onsite coaching sessions for sales leader audiences who want more support for implementing our learning curriculum